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Loacker was born as a small pastry shop in Bolzano in 1925. After 100 years, it still upholds the same values: love for the mountains, commitment to quality, and the use of natural ingredients. Nowadays, making choices without compromise can feel a bit rebellious. After all, isn’t it rebellious to keep a production facility at 1,000 meters just because the air is purer? Isn’t it rebellious to completely avoid preservatives and artificial colorants? And to use only 100% Alpine milk? That’s just how Loacker is—they rebel against anything less than excellence. They are true rebels of goodness.