Italia Zuccheri - Coltivatori con cura

Italia Zuccheri, an Italian agricultural cooperative specializing in beet sugar production, was looking for a new positioning to differentiate itself from market leaders. The new brand strategy defines a distinct communication territory, positioning Italia Zuccheri as a future leader in the industry. On one hand, the care for sugar and the pride in farming tradition form the foundation of a renewed brand promise. On the other, Italia Zuccheri’s farmers become true brand ambassadors, engaging the public and bringing them closer to the heritage of agricultural tradition. This deep connection with the land is combined with a commitment to innovation, ensuring a sustainable and high-quality future for Italian sugar.

2020

Nostrano Commercial

Nostrano is Italia Zuccheri’s flagship product. It is the only 100% Italian raw beet sugar. It competes directly with cane sugar on the market but offers the advantage of being more sustainable and having a lower environmental impact.

box influencer

A special box was created and sent to selected food influencers, featuring Nostrano along with a recipe book inspired by farming traditions.

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