Backstage:
Decathlon - #SportFirst
Every day, Decathlon receives hundreds of applications, but there is one essential quality to become part of the team: a passion for sports. Being sporty is not just a skill—it’s an attitude that drives every employee and enables them to offer the best to customers. This project tells the story of the #SportFirst spirit through those who embody it every day. The protagonists are not actors but real Decathlon employees—people who bring energy, commitment, and passion to their work. Because at Decathlon, above all, they are athletes.
2018